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GiantSky Rebrands Bonté Wafflerie and Café, a leading national café franchise

Posted on Tuesday, January 15th, 2008

GiantSky, a Philadelphia based marketing and technology agency, was selected by Bonté wafflerie & café to entirely rebrand the company as they embarked on their national franchising strategy, and as they diversified to offer catering services.

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Bonté has a unique product: bruges waffles.  They are nothing less than delicious, and unlike American waffles, they are thick, sugar crusted and infused with white chocolate and fruit, or other “mix-ins”.  Bonté initially presented a conservative look, a brand that portrayed a seriousness that was well out of tone for the exciting products they served.

GiantSky began by understanding Bonté’s corporate goals.  We understood that the company needed to be competitive with star household brands in their sphere such as Starbucks, Dunkin Donuts, Panera Bread, Krispy Kreme and others.  Furthermore, Bonté need a sense of identity that differentiated it, while providing customers with an enjoyable experience.

GiantSky created a “playful” theme for Bonté.  To showecase this, we delivered a complete rebrand of Bonté and it’s logo, with key signatures, marks and colors that accommodates their various business segments.  Consequently we extended the new brand into the store experience, signage, on its printed material, all packaging, menus, and more.  Finally, GiantSky designed, created and launched myBonté.com, a fun digital website that provided a depth of information for the café, catering and franchising parts of the company.  On the website, customers can find a location, order catered foods and apply for a franchise.  This in turn streamlined and automated the companies operations, and allowed Bonté to bring efficiencies as they scaled into their franchise model.

The result has been a great success.  Bonté’s franchise locations have grown, and the company’s clients identify with the new Bonté.  GiantSky continues to provide its creative and strategic services to Bonté.

Visit myBonte.com for more information.

Filed under Advertising, Audio, Brand Creation, Content Management, Disruptive, Flash, Guerilla Marketing, Launches, Marketing Strategy, Print, Product, Rebrand, Referral, SEO, Web | No Comments »

GiantSky creates Behavioral Health Forum for the Thomas Scattergood Foundation

Posted on Wednesday, November 28th, 2007

GiantSky, a Philadelphia based marketing and technology agency, was asked to create a new web presence and forum for behavioral health by the Thomas Scattergood Foundation, a Quaker-based, philanthropic, grant-making foundation.  As part of its ongoing initiative to work with Non-profit organizations who may have constrained budgets, GiantSky was thrilled to be a part of the new Scattergood Foundation experience.

GiantSky created a website at www.scattergoodfoundation.org based on requirements presented by the foundation.  The website contains a complete Content Management System that allows the organization to manage it with ease.   The Scattergood Foundation’s central position as a funder and collaborator for behavioral and mental health issues in the Greater Philadelphia allowed the organization to be well positioned as the mediator for a regional behavioral health forum.  GiantSky adapted an open source forum for the Scattergood Foundation and applied a seamless design to the integration.

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GiantSky is privileged to be a part the Scattergood Foundation’s growth.  We hope the behavioral health forum brings together the best minds of mental health, and results in the improvement of many lives. 

Visit ScattergoodFoundation.com for more information.

About GiantSky

GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, art directors and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

Filed under Advertising, Application, Audio, Brand Creation, Content Management, Disruptive, Email Marketing, Flash, Gaming, Guerilla Marketing, Launches, Market Research, Marketing Strategy, Mobile, Non-Profit, PR, Print, Product, Rebrand, Referral, SEO, Service, Social Marketing, Surveys, Uncategorized, Video, Viral, Web | No Comments »

GiantSky is a Marketing Agency. We provide creative services for brands and companies for Web, Print, Video as well as disruptive and new technology.

Beyond Creative, GiantSky applies smart marketing strategies to achieve sustainable competitive advantages for our clients.

GiantSky selectively serves companies of all sizes globally.

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