GiantSky Rebrands Verdoni Imports, a leading US distributor of Italian and Argentine wine

Posted on Saturday, February 23rd, 2008

GiantSky, a branding and interactive company in Philadelphia, was selected to rebrand Verdoni Imports, a large US distributor of Italian and Argentine wine.  The brand strategy was to create an identity that would appeal to the two largest targets in the wine consumption community:  the traditionalists, and the nouveau chic. 

Verdoni Import’s previous image retained a V upon a generic map of the world, an image undifferentiated amongst any importer of any product.  GiantSky saw the opportunity to bring the company closer to its identity:  not just an importer of wine, but an enthusiast that was knowledgeable, and that admired the wine trade.  Below find the 2 renditions of the new Verdoni Imports.

ABOVE: Verdoni Imports (Nouveau):  Floating Stemless wine glass romantic script concept.

 ABOVE:  Verdoni Imports (Classic):  Classic Vine with Wine grapes in elegant romantic script.

Stay tuned as GiantSky extends the Verdoni brand through entire aspects of the company, both digital and traditional.

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

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GiantSky brands AgriTrace, a farm-to-retail produce tracking system

Posted on Tuesday, February 19th, 2008

Giantsky has created the brand identity and visual brand characteristics of AgriTrace, an African focused system that tracks produce from the farm, through distribution, to retail. We will continue to bring visual elements of the brand into the development of the userinterface and the entire company.

We will have more on this once we launch the new AgriTrace website.

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