GiantSky launches website and blog for The Independent Hotel Philadelphia - a boutique center city hotel at www.theindependenthotel.com

Posted on Friday, June 27th, 2008

GiantSky is honored to launch the website for The Independent Hotel Philadelphia at www.theindependenthotel.com.

The Independent is a 24-room boutique hotel located in a fully restored Georgian-Revival building located at 1234 Locust Street in the vibrant Midtown Village area of Center City, Philadelphia. Now listed on the National Register of Historic Places, The Independent received an extensive renovation before opening its doors to discerning tourists and business travelers in June 2008.

GiantSky was selected by the Hersha Group to build a unique web presence that would create a high end and comfortable feel for its guests and the public.  We combined moulin and French cirque styles to develop a full flash website combined with a hotel blog to bring the Independent Hotel website website to life.  Over time, cute and quirky animations will decorate the site subtly, and give the visitors a feel of the comfort and ambiance the hotel has to offer.  GiantSky also presented the opportunity of a 30 foot mural to local artists to bring a dramatic lightwell in the hotel to life.  After carefully choosing amongst a fine selection of Philadelphia muralists, we selected Kim Senior (www.kimsenior.com) to bring her creative touch to the unique architecture.  The Independent mural was created.

GiantSky has created a blog for The Independent Hotel Philadelphia at www.theindependenthotel.com/philadelphia.  This blog provides the hotel with an invaluable tool to bring the best of local Philadelphia to its guests, and the public.  The Independent Hotel Blog also provides resources for tourists and guests to seek theatre shows or to plan their tours. 

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together. 

Filed under Advertising, Brand Creation, Content Management, Events, Flash, Fun, Identity & Marks, Launches, Marketing Strategy, PR, SEO, Technology, Web | No Comments »

GiantSky launches SimeoneFoundation.org - the website of The Museum of Racing Sports Cars

Posted on Tuesday, June 10th, 2008

GiantSky is proud to announce the launch of the Simeone Foundation Museum website at www.simeonefoundation.org .  The site provides detailed information on the Museum for visitors, and information about each of the car collections.  True car and racing enthusiasts are encourated to visit the museum. 

The Simeone Foundation Museum is one of the world’s best collections of racing sports cars, many of which have won some of the most distinguished races of the 20th century.   More than just an exhibit for classic racing cars, the museum seeks to educate the public and the education community on the how competition in car racing resulted in some of the most important innovations in the automobile.  The Museum’s motto is “Celebrating the Spirit of Competition.”

Click here for directions to the Museum in Philadelphia.

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

MORE INFORMATION:  The Simeon Foundation Museum Racing Sports Car Collections include:

ENDURANCE TRIAL
1909 AMERICAN UNDERSLUNG

PRE WORLD WAR 1 RACING
1912 NATIONAL SPEED CAR
1916 STUTZ BEARCAT
1913 MERCER RACEABOUT

AUTOMOBILE RACING CLUB OF AMERICA
1927 BENTLEY 3.5 LITRE SPEED MODEL
1929 ALFA ROMEO SUPERSPORT

WATKINS GLEN
1950 ALLARD J2
1955 MERCEDES-BENZ GULLWING

BONNEVILLE SALT FLATS
1937 SUPERCHARGED CORD
1954 AUSTIN-HEALEY 100-4
1964 COBRA DAYTONA COUPE

BROOKLANDS TRACK
1925 ALFA ROMEO RL SUPER SPORT
1934 ALFA ROMEO 8C 2300 SPIDER

TIMED TRIALS
1930 BENTLEY 4.5 L SUPERCHARGED

HILL CLIMB
1921 VAUXHALL 30/98E

NÜRBURGRING
1937 BMW 328
1938 BMW 328

TARGA FLORIO
1926 BUGATTI TYPE 35
1975 ALFA ROMEO 33 TT 12

MILLE MIGLIA
1933 ALFA ROMEO MONZA
1937 ALFA ROMEO 8C2900A

RIFORNIMENTO
1924 LANCIA LAMBDA

MATCH RACE
1928 STUTZ BB BLACKHAWK SPEEDSTER

SEBRING
1953 JAGUAR C-TYPE
1956 JAGUAR D-TYPE

RALLY
1938 JAGUAR SS-100 3.5L
1972 ALFA ROMEO GTV6

AMERICA’S FIRST INTERNATIONAL WIN
1921 DUESENBERG RACE CAR

AMERICA AT LE MANS
1927 STUTZ BLACK HAWK
1929 STUTZ SUPERCHARGED LE MANS
1929 DUPONT LE MANS SPEEDSTER
1966 FORD GT40 MK II
1967 FORD MK IV

ANNEX
SPORTY CARS
1912 HUDSON MILE-A-MINUTE ROADSTER
1916 OAKLAND SPEEDSTER
1922 PAIGE DAYTONA 6-66 SPEEDSTER
1926 KISSEL 8-75 SPEEDSTER
1928 AUBURN 8-88 BOAT TAIL SPEEDSTER
1933 AUBURN V12 12-165 SPEEDSTER
1935 AUBURN 851 BOAT TAIL SPEEDSTER
1933 SQUIRE ROADSTER
1949 ALFA ROMEO 6C2500 BRIXIA
1956 MERCEDED BENZ GULLWING
1966 CORVETTE 427
1968 FORD MUSTANG

HISTORY OF NASCAR
1938 FORD COUPE
1953 HUDSON HORNET TWIN H-POWER
1970 PLYMOUTH SUPERBIRD
1986 BUICK REGAL NASCAR
1998 FORD THUNDERBIRD NASCAR
2002 NASCAR DYNO MULE

LE MANS
1933 ALFA ROMEO 8C2300 LEMANS
1934 MG K3 MAGNETTE
1936 ASTON MARTIN LE MANS
1936 DELAHAYE 135S
1938 PEUGEOT DARLMAT LEMANS
1954 FERRARI 375MM
1956 MASERATI 300S
1958 FERRARI TESTA ROSSA
1970 PORSCHE 917LH

WINNER’S CIRCLE
1927 MERCEDES BENZ SPORTWAGEN
1937 BUGATTI 57G TANK
1938 ALFA ROMEO 8C 2900B MM
1953 CUNNINGHAM C4R
1958 ASTON MARTIN DBR1

Filed under Brand Creation, Content Management, Flash, Identity & Marks, Non-Profit, Technology, Web | No Comments »

GiantSky launches website for Breeze Group LLC, a US - Asia trading company

Posted on Wednesday, June 4th, 2008

GiantSky launches the new website for Breeze Group LLC, a trading company specializing in marketing US products in Asia.  The new website allows Breeze Group to manage the wholesale catalog that they have, as well as manage the procurement and sales process for goods being traded.  Based in Los Angeles, Breeze Group

GiantSky has worked with boutique, soho and small businesses across the country to brand and create strategies, both digital and traditional, that result in their growth. 

For more information, visit the Breeze Group website.

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

Filed under Databases, Flash, Launches, Marketing Strategy, Software, Technology, Web | No Comments »

GiantSky launches eCommerce site for NeatSheets, innovative bed sheets with patented pockets.

Posted on Tuesday, January 29th, 2008

GiantSky, a Philadelphia based marketing and technology agency, is proud to announce the launch of NeatSheets.com, the eCommerce website for NeatSheets brand linens owned by Everest Linens LLC.

A linens’ company you ask?  Wait a minute, it’s not just any type of linens.  NeatSheets are sheet sets with patented pockets on the sides.  Patented Pockets?  What, you may ask, are the pockets used for?  Well, customers have used the pockets for everything, from reading glasses to remote controls, medicine to insulin injections, and even condoms and contraceptives.  Neatsheets also have other features that make them unique including a “smart tag” which lets you know details of the sheets while being folded, and extra deep fitted sheets to accommodate mattresses of any size.

GiantSky accepted the project because Neatsheets embodies a core principle within our company:  to bring innovation to life.  GiantSky worked closely with the Everest Linens executives to design an eCommerce site that portrayed both a high-end look, while clearly demonstrating the benefits of pocketed sheets.  GiantSky took the brand into the digital domain and worked with assets such as photographs and videos to bring “the established” look to NeatSheets.com.

Using the line: “What’s in your pocket?” we are able to generate a buzz and interactivity with customers.  Customers are able to write in with their uses for this patented pocket design.

Moreover, the client was looking for an eCommerce system that was exceptionally robust, reliable, and with features that would allow them to grow indefinitely, while being cost-effective.  GiantSky soft launched Neatsheets during the Christmas 2007 period, and is now gearing up for the “spring-cleaning” season.

Visit NeatSheets.com for more information.

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

Filed under Brand Creation, Content Management, Email Marketing, Flash, Launches, Marketing Strategy, Print, Product, SEO, Video, Web | No Comments »

GiantSky Rebrands Bonté Wafflerie and Café, a leading national café franchise

Posted on Tuesday, January 15th, 2008

GiantSky, a Philadelphia based marketing and technology agency, was selected by Bonté wafflerie & café to entirely rebrand the company as they embarked on their national franchising strategy, and as they diversified to offer catering services.

Bonté has a unique product: bruges waffles.  They are nothing less than delicious, and unlike American waffles, they are thick, sugar crusted and infused with white chocolate and fruit, or other “mix-ins”.  Bonté initially presented a conservative look, a brand that portrayed a seriousness that was well out of tone for the exciting products they served.

GiantSky began by understanding Bonté’s corporate goals.  We understood that the company needed to be competitive with star household brands in their sphere such as Starbucks, Dunkin Donuts, Panera Bread, Krispy Kreme and others.  Furthermore, Bonté need a sense of identity that differentiated it, while providing customers with an enjoyable experience.

GiantSky created a “playful” theme for Bonté.  To showecase this, we delivered a complete rebrand of Bonté and it’s logo, with key signatures, marks and colors that accommodates their various business segments.  Consequently we extended the new brand into the store experience, signage, on its printed material, all packaging, menus, and more.  Finally, GiantSky designed, created and launched myBonté.com, a fun digital website that provided a depth of information for the café, catering and franchising parts of the company.  On the website, customers can find a location, order catered foods and apply for a franchise.  This in turn streamlined and automated the companies operations, and allowed Bonté to bring efficiencies as they scaled into their franchise model.

The result has been a great success.  Bonté’s franchise locations have grown, and the company’s clients identify with the new Bonté.  GiantSky continues to provide its creative and strategic services to Bonté.

Visit myBonte.com for more information.

Filed under Advertising, Audio, Brand Creation, Content Management, Disruptive, Flash, Guerilla Marketing, Launches, Marketing Strategy, Print, Product, Rebrand, Referral, SEO, Web | No Comments »

GiantSky creates Behavioral Health Forum for the Thomas Scattergood Foundation

Posted on Wednesday, November 28th, 2007

GiantSky, a Philadelphia based marketing and technology agency, was asked to create a new web presence and forum for behavioral health by the Thomas Scattergood Foundation, a Quaker-based, philanthropic, grant-making foundation.  As part of its ongoing initiative to work with Non-profit organizations who may have constrained budgets, GiantSky was thrilled to be a part of the new Scattergood Foundation experience.

GiantSky created a website at www.scattergoodfoundation.org based on requirements presented by the foundation.  The website contains a complete Content Management System that allows the organization to manage it with ease.   The Scattergood Foundation’s central position as a funder and collaborator for behavioral and mental health issues in the Greater Philadelphia allowed the organization to be well positioned as the mediator for a regional behavioral health forum.  GiantSky adapted an open source forum for the Scattergood Foundation and applied a seamless design to the integration.

GiantSky is privileged to be a part the Scattergood Foundation’s growth.  We hope the behavioral health forum brings together the best minds of mental health, and results in the improvement of many lives. 

Visit ScattergoodFoundation.com for more information.

About GiantSky

GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, art directors and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

Filed under Advertising, Application, Audio, Brand Creation, Content Management, Disruptive, Email Marketing, Flash, Gaming, Guerilla Marketing, Launches, Market Research, Marketing Strategy, Mobile, Non-Profit, PR, Print, Product, Rebrand, Referral, SEO, Service, Social Marketing, Surveys, Uncategorized, Video, Viral, Web | No Comments »