GiantSky launches eCommerce site for NeatSheets, innovative bed sheets with patented pockets.

Posted on Tuesday, January 29th, 2008

GiantSky, a Philadelphia based marketing and technology agency, is proud to announce the launch of NeatSheets.com, the eCommerce website for NeatSheets brand linens owned by Everest Linens LLC.

A linens’ company you ask?  Wait a minute, it’s not just any type of linens.  NeatSheets are sheet sets with patented pockets on the sides.  Patented Pockets?  What, you may ask, are the pockets used for?  Well, customers have used the pockets for everything, from reading glasses to remote controls, medicine to insulin injections, and even condoms and contraceptives.  Neatsheets also have other features that make them unique including a “smart tag” which lets you know details of the sheets while being folded, and extra deep fitted sheets to accommodate mattresses of any size.

GiantSky accepted the project because Neatsheets embodies a core principle within our company:  to bring innovation to life.  GiantSky worked closely with the Everest Linens executives to design an eCommerce site that portrayed both a high-end look, while clearly demonstrating the benefits of pocketed sheets.  GiantSky took the brand into the digital domain and worked with assets such as photographs and videos to bring “the established” look to NeatSheets.com.

Using the line: “What’s in your pocket?” we are able to generate a buzz and interactivity with customers.  Customers are able to write in with their uses for this patented pocket design.

Moreover, the client was looking for an eCommerce system that was exceptionally robust, reliable, and with features that would allow them to grow indefinitely, while being cost-effective.  GiantSky soft launched Neatsheets during the Christmas 2007 period, and is now gearing up for the “spring-cleaning” season.

Visit NeatSheets.com for more information.

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

Filed under Brand Creation, Content Management, Email Marketing, Flash, Launches, Marketing Strategy, Print, Product, SEO, Video, Web | No Comments »

GiantSky Builds BP Amoco Marketers Association Member Management and Convention Management Systems

Posted on Sunday, January 20th, 2008

BP Amoco Marketers Association, a representative division of the BP brand service station owners across North America, contracted GiantSky to design and build a fully manageable, web-based, member management, and convention management system.

GiantSky, working with half-FULL, designed and created a sophisticated system that completely streamlined BPAMA’s entire operations.  By going from file management, to completely digital access, BPAMA is able to service its members better, access information easily, do research quickly, and above all, create an entire convention meeting on the fly.

Each year, BPAMA holds its annual convention where its 900+ membership base plus 1000+ vendor base converge.  The Convention Management System that GiantSky created allows BPAMA to create and market details of the convention, create sign in forms with optional activities, integrates into an eCommerce system to accept payment, logs visitors in when they come, and provides real time reports about the entire event.

The BPAMA Member Management System provides an automated approach for the association to communicate with its members, manage their accounts, manage payments, share media, and even to allow eVoting of management and the board of directors.

GiantSky is thrilled to design and build such a sophisticated database system that now serves as the hub for all of BP Amoco Marketers Assn’s operations.

Visit bpama.com for more information.

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, art directors and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

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GiantSky Rebrands Bonté Wafflerie and Café, a leading national café franchise

Posted on Tuesday, January 15th, 2008

GiantSky, a Philadelphia based marketing and technology agency, was selected by Bonté wafflerie & café to entirely rebrand the company as they embarked on their national franchising strategy, and as they diversified to offer catering services.

Bonté has a unique product: bruges waffles.  They are nothing less than delicious, and unlike American waffles, they are thick, sugar crusted and infused with white chocolate and fruit, or other “mix-ins”.  Bonté initially presented a conservative look, a brand that portrayed a seriousness that was well out of tone for the exciting products they served.

GiantSky began by understanding Bonté’s corporate goals.  We understood that the company needed to be competitive with star household brands in their sphere such as Starbucks, Dunkin Donuts, Panera Bread, Krispy Kreme and others.  Furthermore, Bonté need a sense of identity that differentiated it, while providing customers with an enjoyable experience.

GiantSky created a “playful” theme for Bonté.  To showecase this, we delivered a complete rebrand of Bonté and it’s logo, with key signatures, marks and colors that accommodates their various business segments.  Consequently we extended the new brand into the store experience, signage, on its printed material, all packaging, menus, and more.  Finally, GiantSky designed, created and launched myBonté.com, a fun digital website that provided a depth of information for the café, catering and franchising parts of the company.  On the website, customers can find a location, order catered foods and apply for a franchise.  This in turn streamlined and automated the companies operations, and allowed Bonté to bring efficiencies as they scaled into their franchise model.

The result has been a great success.  Bonté’s franchise locations have grown, and the company’s clients identify with the new Bonté.  GiantSky continues to provide its creative and strategic services to Bonté.

Visit myBonte.com for more information.

Filed under Advertising, Audio, Brand Creation, Content Management, Disruptive, Flash, Guerilla Marketing, Launches, Marketing Strategy, Print, Product, Rebrand, Referral, SEO, Web | No Comments »

GiantSky creates Behavioral Health Forum for the Thomas Scattergood Foundation

Posted on Wednesday, November 28th, 2007

GiantSky, a Philadelphia based marketing and technology agency, was asked to create a new web presence and forum for behavioral health by the Thomas Scattergood Foundation, a Quaker-based, philanthropic, grant-making foundation.  As part of its ongoing initiative to work with Non-profit organizations who may have constrained budgets, GiantSky was thrilled to be a part of the new Scattergood Foundation experience.

GiantSky created a website at www.scattergoodfoundation.org based on requirements presented by the foundation.  The website contains a complete Content Management System that allows the organization to manage it with ease.   The Scattergood Foundation’s central position as a funder and collaborator for behavioral and mental health issues in the Greater Philadelphia allowed the organization to be well positioned as the mediator for a regional behavioral health forum.  GiantSky adapted an open source forum for the Scattergood Foundation and applied a seamless design to the integration.

GiantSky is privileged to be a part the Scattergood Foundation’s growth.  We hope the behavioral health forum brings together the best minds of mental health, and results in the improvement of many lives. 

Visit ScattergoodFoundation.com for more information.

About GiantSky

GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, art directors and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

Filed under Advertising, Application, Audio, Brand Creation, Content Management, Disruptive, Email Marketing, Flash, Gaming, Guerilla Marketing, Launches, Market Research, Marketing Strategy, Mobile, Non-Profit, PR, Print, Product, Rebrand, Referral, SEO, Service, Social Marketing, Surveys, Uncategorized, Video, Viral, Web | No Comments »