GiantSky launches New Brand and Website for US Premium Finance, a leading national provider of Insurance Premium Financing

Posted on Wednesday, April 1st, 2009

GiantSky announces the launch of the website for US Premium Finance, a leading provider of insurance premium financing in the US.  The site reflects the new US Premium Finance brand, colors and positioning statements.

US Premium Finance provides financing for commercial lines insurance products, including Commercial Property, General Liability, Workers Compensation, Professional Liability, Boiler & Machinery, D & O Liability, and Inland Marine.  Their clients include agents, brokers and insurance companies, where USPF forms the hub of a national network serving companies across the United States. Based on their differentiating factors - unbeatable service, terrific rates, and innovative tools - GiantSky provided new colors and imagery that reflected approachability, professionalism, and the friendliness of USPF’s customer service.

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

Filed under Advertising, Brand Creation, Content Management, Identity & Marks, Launches, Marketing Strategy, Rebrand, Web | No Comments »

GiantSky launches website and blog for The Independent Hotel Philadelphia - a boutique center city hotel at www.theindependenthotel.com

Posted on Friday, June 27th, 2008

GiantSky is honored to launch the website for The Independent Hotel Philadelphia at www.theindependenthotel.com.

The Independent is a 24-room boutique hotel located in a fully restored Georgian-Revival building located at 1234 Locust Street in the vibrant Midtown Village area of Center City, Philadelphia. Now listed on the National Register of Historic Places, The Independent received an extensive renovation before opening its doors to discerning tourists and business travelers in June 2008.

GiantSky was selected by the Hersha Group to build a unique web presence that would create a high end and comfortable feel for its guests and the public.  We combined moulin and French cirque styles to develop a full flash website combined with a hotel blog to bring the Independent Hotel website website to life.  Over time, cute and quirky animations will decorate the site subtly, and give the visitors a feel of the comfort and ambiance the hotel has to offer.  GiantSky also presented the opportunity of a 30 foot mural to local artists to bring a dramatic lightwell in the hotel to life.  After carefully choosing amongst a fine selection of Philadelphia muralists, we selected Kim Senior (www.kimsenior.com) to bring her creative touch to the unique architecture.  The Independent mural was created.

GiantSky has created a blog for The Independent Hotel Philadelphia at www.theindependenthotel.com/philadelphia.  This blog provides the hotel with an invaluable tool to bring the best of local Philadelphia to its guests, and the public.  The Independent Hotel Blog also provides resources for tourists and guests to seek theatre shows or to plan their tours. 

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together. 

Filed under Advertising, Brand Creation, Content Management, Events, Flash, Fun, Identity & Marks, Launches, Marketing Strategy, PR, SEO, Technology, Web | No Comments »

GiantSky Builds BP Amoco Marketers Association Member Management and Convention Management Systems

Posted on Sunday, January 20th, 2008

BP Amoco Marketers Association, a representative division of the BP brand service station owners across North America, contracted GiantSky to design and build a fully manageable, web-based, member management, and convention management system.

GiantSky, working with half-FULL, designed and created a sophisticated system that completely streamlined BPAMA’s entire operations.  By going from file management, to completely digital access, BPAMA is able to service its members better, access information easily, do research quickly, and above all, create an entire convention meeting on the fly.

Each year, BPAMA holds its annual convention where its 900+ membership base plus 1000+ vendor base converge.  The Convention Management System that GiantSky created allows BPAMA to create and market details of the convention, create sign in forms with optional activities, integrates into an eCommerce system to accept payment, logs visitors in when they come, and provides real time reports about the entire event.

The BPAMA Member Management System provides an automated approach for the association to communicate with its members, manage their accounts, manage payments, share media, and even to allow eVoting of management and the board of directors.

GiantSky is thrilled to design and build such a sophisticated database system that now serves as the hub for all of BP Amoco Marketers Assn’s operations.

Visit bpama.com for more information.

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, art directors and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

Filed under Advertising, Application, Content Management, Email Marketing, Marketing Strategy, Web | No Comments »

GiantSky Rebrands Bonté Wafflerie and Café, a leading national café franchise

Posted on Tuesday, January 15th, 2008

GiantSky, a Philadelphia based marketing and technology agency, was selected by Bonté wafflerie & café to entirely rebrand the company as they embarked on their national franchising strategy, and as they diversified to offer catering services.

Bonté has a unique product: bruges waffles.  They are nothing less than delicious, and unlike American waffles, they are thick, sugar crusted and infused with white chocolate and fruit, or other “mix-ins”.  Bonté initially presented a conservative look, a brand that portrayed a seriousness that was well out of tone for the exciting products they served.

GiantSky began by understanding Bonté’s corporate goals.  We understood that the company needed to be competitive with star household brands in their sphere such as Starbucks, Dunkin Donuts, Panera Bread, Krispy Kreme and others.  Furthermore, Bonté need a sense of identity that differentiated it, while providing customers with an enjoyable experience.

GiantSky created a “playful” theme for Bonté.  To showecase this, we delivered a complete rebrand of Bonté and it’s logo, with key signatures, marks and colors that accommodates their various business segments.  Consequently we extended the new brand into the store experience, signage, on its printed material, all packaging, menus, and more.  Finally, GiantSky designed, created and launched myBonté.com, a fun digital website that provided a depth of information for the café, catering and franchising parts of the company.  On the website, customers can find a location, order catered foods and apply for a franchise.  This in turn streamlined and automated the companies operations, and allowed Bonté to bring efficiencies as they scaled into their franchise model.

The result has been a great success.  Bonté’s franchise locations have grown, and the company’s clients identify with the new Bonté.  GiantSky continues to provide its creative and strategic services to Bonté.

Visit myBonte.com for more information.

Filed under Advertising, Audio, Brand Creation, Content Management, Disruptive, Flash, Guerilla Marketing, Launches, Marketing Strategy, Print, Product, Rebrand, Referral, SEO, Web | No Comments »

GiantSky creates Behavioral Health Forum for the Thomas Scattergood Foundation

Posted on Wednesday, November 28th, 2007

GiantSky, a Philadelphia based marketing and technology agency, was asked to create a new web presence and forum for behavioral health by the Thomas Scattergood Foundation, a Quaker-based, philanthropic, grant-making foundation.  As part of its ongoing initiative to work with Non-profit organizations who may have constrained budgets, GiantSky was thrilled to be a part of the new Scattergood Foundation experience.

GiantSky created a website at www.scattergoodfoundation.org based on requirements presented by the foundation.  The website contains a complete Content Management System that allows the organization to manage it with ease.   The Scattergood Foundation’s central position as a funder and collaborator for behavioral and mental health issues in the Greater Philadelphia allowed the organization to be well positioned as the mediator for a regional behavioral health forum.  GiantSky adapted an open source forum for the Scattergood Foundation and applied a seamless design to the integration.

GiantSky is privileged to be a part the Scattergood Foundation’s growth.  We hope the behavioral health forum brings together the best minds of mental health, and results in the improvement of many lives. 

Visit ScattergoodFoundation.com for more information.

About GiantSky

GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, art directors and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

Filed under Advertising, Application, Audio, Brand Creation, Content Management, Disruptive, Email Marketing, Flash, Gaming, Guerilla Marketing, Launches, Market Research, Marketing Strategy, Mobile, Non-Profit, PR, Print, Product, Rebrand, Referral, SEO, Service, Social Marketing, Surveys, Uncategorized, Video, Viral, Web | No Comments »