GiantSky Rebrands Verdoni Imports, a leading US distributor of Italian and Argentine wine

Posted on Saturday, February 23rd, 2008 at 1:41 pm in Brand Creation, Identity & Marks, Rebrand.

GiantSky, a branding and interactive company in Philadelphia, was selected to rebrand Verdoni Imports, a large US distributor of Italian and Argentine wine.  The brand strategy was to create an identity that would appeal to the two largest targets in the wine consumption community:  the traditionalists, and the nouveau chic. 

Verdoni Import’s previous image retained a V upon a generic map of the world, an image undifferentiated amongst any importer of any product.  GiantSky saw the opportunity to bring the company closer to its identity:  not just an importer of wine, but an enthusiast that was knowledgeable, and that admired the wine trade.  Below find the 2 renditions of the new Verdoni Imports.

ABOVE: Verdoni Imports (Nouveau):  Floating Stemless wine glass romantic script concept.

 ABOVE:  Verdoni Imports (Classic):  Classic Vine with Wine grapes in elegant romantic script.

Stay tuned as GiantSky extends the Verdoni brand through entire aspects of the company, both digital and traditional.

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

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