GiantSky launches eCommerce site for NeatSheets, innovative bed sheets with patented pockets.

Posted on Tuesday, January 29th, 2008 at 7:53 pm in Brand Creation, Content Management, Email Marketing, Flash, Launches, Marketing Strategy, Print, Product, SEO, Video, Web.

GiantSky, a Philadelphia based marketing and technology agency, is proud to announce the launch of NeatSheets.com, the eCommerce website for NeatSheets brand linens owned by Everest Linens LLC.

A linens’ company you ask?  Wait a minute, it’s not just any type of linens.  NeatSheets are sheet sets with patented pockets on the sides.  Patented Pockets?  What, you may ask, are the pockets used for?  Well, customers have used the pockets for everything, from reading glasses to remote controls, medicine to insulin injections, and even condoms and contraceptives.  Neatsheets also have other features that make them unique including a “smart tag” which lets you know details of the sheets while being folded, and extra deep fitted sheets to accommodate mattresses of any size.

GiantSky accepted the project because Neatsheets embodies a core principle within our company:  to bring innovation to life.  GiantSky worked closely with the Everest Linens executives to design an eCommerce site that portrayed both a high-end look, while clearly demonstrating the benefits of pocketed sheets.  GiantSky took the brand into the digital domain and worked with assets such as photographs and videos to bring “the established” look to NeatSheets.com.

Using the line: “What’s in your pocket?” we are able to generate a buzz and interactivity with customers.  Customers are able to write in with their uses for this patented pocket design.

Moreover, the client was looking for an eCommerce system that was exceptionally robust, reliable, and with features that would allow them to grow indefinitely, while being cost-effective.  GiantSky soft launched Neatsheets during the Christmas 2007 period, and is now gearing up for the “spring-cleaning” season.

Visit NeatSheets.com for more information.

About GiantSky
GiantSky is a marketing and technology company based in Philadelphia.  We are a small firm of visual thinkers, and strategists, that work on a select number of projects.  GiantSky provides branding, design, strategy and technology services to companies and Nonprofits worldwide.  GiantSky also supports numerous advertising agencies in Philadelphia and New York with technology, art direction and interim project management, and works with them on the execution of large projects.  Visit us at GiantSky.com or call 215-825-3312 to see how we can work together.

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