GiantSky Rebrands Bonté Wafflerie and Café, a leading national café franchise

Posted on Tuesday, January 15th, 2008 at 7:00 pm in Advertising, Audio, Brand Creation, Content Management, Disruptive, Flash, Guerilla Marketing, Launches, Marketing Strategy, Print, Product, Rebrand, Referral, SEO, Web.

GiantSky, a Philadelphia based marketing and technology agency, was selected by Bonté wafflerie & café to entirely rebrand the company as they embarked on their national franchising strategy, and as they diversified to offer catering services.

Bonté has a unique product: bruges waffles.  They are nothing less than delicious, and unlike American waffles, they are thick, sugar crusted and infused with white chocolate and fruit, or other “mix-ins”.  Bonté initially presented a conservative look, a brand that portrayed a seriousness that was well out of tone for the exciting products they served.

GiantSky began by understanding Bonté’s corporate goals.  We understood that the company needed to be competitive with star household brands in their sphere such as Starbucks, Dunkin Donuts, Panera Bread, Krispy Kreme and others.  Furthermore, Bonté need a sense of identity that differentiated it, while providing customers with an enjoyable experience.

GiantSky created a “playful” theme for Bonté.  To showecase this, we delivered a complete rebrand of Bonté and it’s logo, with key signatures, marks and colors that accommodates their various business segments.  Consequently we extended the new brand into the store experience, signage, on its printed material, all packaging, menus, and more.  Finally, GiantSky designed, created and launched myBonté.com, a fun digital website that provided a depth of information for the café, catering and franchising parts of the company.  On the website, customers can find a location, order catered foods and apply for a franchise.  This in turn streamlined and automated the companies operations, and allowed Bonté to bring efficiencies as they scaled into their franchise model.

The result has been a great success.  Bonté’s franchise locations have grown, and the company’s clients identify with the new Bonté.  GiantSky continues to provide its creative and strategic services to Bonté.

Visit myBonte.com for more information.

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